Merlin Annual Pass

They'll be big before you know it - Campaign

Thanks to the So excited to finally be able to share the brand new TV ad for Merlin Annual Pass: 'They'll Be Big Before You Know It'.

Brief was to create something that captures the epic magic our Passholders unlock when they purchase a pass, and all of the incredible attractions they'll be able to visit, whilst cutting through with a core message about making the most of the precious time families get to spend together building wonderful memories. We think we hit the mark and are very proud to see it all come together as it has.

Thanks to TBWA\Worldwide and Lauren for helping bring it all to life. The ad represents another step forward in the continued improvement and elevation of the Merlin Annual Pass brand and I can't wait to see where we get to next!